New Product Development
Strategic Business & Marketing Planning
Technology Assessment, Competitive Analysis & Positioning
Business Development Support
The Graham Sjostrand Group believes that the best marketing decisions depend upon detailed knowledge of the decision-making process. Whether qualitative or quantitative, our initial research focuses on your existing or potential customers.
Armed with a confirmed purchase-decision model (for single decision-makers)or purchase-influence model (for multiple decision influencing groups such as doctors, pharmacists and hospital administrators), we analyze and offer objective insights and recommendations that will strengthen your business, marketing and product development programs. We employ a variety of primary research tools tailored to the specific needs of an assignment. We have expertise with:
Focus Groups
Mail Surveys
Telephone Interviews
Face to Face Interviews
Surveys on Diskette
Surveys by Web
In addition, we consider ourselves to be a leader in the application of adaptive conjoint analysis to a variety of marketing problems. This powerful technique, which can be employed on a PC or over the internet, identifies the true value of a purchasers preference for product or service attributes when tested in complex combinations. When applied to large groups of decision-makers, product values or utilities can be discerned, combined and used to make "what if" simulations to predict preference and market share impacts. ACA can be used to test product improvements as well as entirely new products that have no current technological equivalent, i.e., brand new products and categories.
In every case, we work closely with clients to design the initial survey instrument or discussion guide, pretest or qualify it, implement or oversee the fieldwork, analyze the data and report back meaningful and significant results. Clients can be assured that we will employ the method that yields the best data at the most affordable price. We are much more cost-effective than any large research house burdened by considerable overhead expenses.
Our services focus on the following:
New Product Development
Strategic Business and Marketing Planning
Technology Assessment, Competitive Analysis and Positioning
Business Development Support
Our goal is to help clients reduce product development risks and expand revenues and profits. As a client, you will be provided with data-driven analysis, recommendations and implementation assistance to help you succeed in the increasingly competitive healthcare environment.
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